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Client side brand manager in LA?
I’m making 55k in Chicago. Am I underpaid?
How much do Jr. creatives make at BBDO NY?
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All creative roles are going to have reduced salaries because of greedy corporations. Most agencies and brands have used it as an excuse to trim rank and file. But their “tools” are generally suspect. I have yet to see a real benefit that could replace a person.
AI can only be implemented in so many ways. Creative output is still somewhat iffy legally, and what you’re seeing out there now has been scoffed at by the general public. While the advertising industry is generally ok with making things people hate, this seems to be on a different level.
AI is also trained on what already exists. Original ideas are still being generated by living, breathing humans. Without the prompts, AI has nowhere to go.
Once AI reaches singularity, we’re all doomed. Creative professional or not, if the machines are smarter and better than us, there is no need for… us.
Love your perspective on original ideas coming from humans. That is so true and so understated!!!
A lot of what will happen in AI comes down to a standard question: Is it good enough? It's unlikely that talented creative people will be entirely replaced by AI. But upper management, at least for now, are besotted by it. And in their eyes a lot of AI slop is good enough, and that may imperil a lot of positions.
Agree with you in that many creatives are gifted and nothing can replace that. But I do think AI will continue to only get better which may make it more gifted and able to do the creative things
Copywriting will most likely have a new meaning and approach which could introduce increased salary in the future
Agree maybe their role will be expanded in some ways and reduced in others
Mentor
I feel like salaries and the role title may remain consistent, but the scope of the role will expand drastically. Like a copywriter working 3 brands today might be responsible for 10 or 30 plus a team of agents in the future.
Ooh interesting take
At this point, I wouldn't be surprised by anything. I definitely think companies are looking for a reason to cut salares as it is. AI would be a really good way for them to do that.
Agree but hope that it doesn't despite the steady progression of AI
Subject Expert
The floor is dropping, not the ceiling. Entry-level copy work — product descriptions, social captions, basic ad copy — is already being automated, and those junior roles are quietly disappearing. But senior copywriters who can direct AI, develop brand voice, and craft strategy-driven messaging? They're getting paid more, not less. The real risk is getting stuck in the middle: skilled enough to know AI output is bad, but not senior enough to command the rates that justify fixing it. Which level are you at?