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Mentor
We’ll find out in our company In a few weeks, but we’ve been hinted to not expect much this year. Last year was weak.
Mentor
Depends heavily on who's holding the carrot. Public companies under margin pressure are quietly moving goalposts mid-year — targets set in January look very different by Q4. In-house marketing roles are seeing the worst of it; agency-side is more formulaic but base comp is lower to begin with. Rule of thumb that's held up: if a company can't tell you the historical bonus attainment rate during the offer stage, assume it's a carrot. Best ask in any negotiation — "what percentage of people at this level hit target last year?" Silence or vagueness is your answer. Are people actually walking away from offers when bonus history looks shaky?
Paid out but it’s quite low compared to previous years. It’s a reflection of the state of the economy