Art directors, are you working without a partner and relying on AI to write copy?

likefunny
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I give AI a rough draft and ask it to help me refine it or explore other ways to say it. I also ask it to challenge me, not just agree with whatever I write.

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The results I’ve gotten have not been satisfactory enough to replace an actual cw.

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Not an AD but the responses so far to this track and make me very happy.

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Since I don't have a partner, I feel like I have to use AI to help me. But it does take hours to curate and instruct to get to the quality I'm looking for. So it would be easier just to have a writer.

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I wonder if your employer hasn’t given you a partner because they assume that AI can do the job. Cheaper for them that way.

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