Related Posts
Conversation Starter
What is the resignation process in Oracle?
Additional Posts in Advertising
Best (non-agency) company to work at in Boston??
Any great resume-writer recos? I need help!
What about Italy? Anyone working there?
What’s the best agency to work at?
Chief
Anyone from MediaCom on here?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Damn I hate these negative, condescending comments instead of being helpful.
Easiest way to do it is to come up with initiative work for them. We had this idea that we shared with our CCO and he liked it so much he reached out to his friend who has it as a client. Now we’re nearing a sign off from the client to run this initiative for real.
Everything is an opportunity. Once you start listening for them, you’ll hear them everywhere. Put yourself out there and plant the seed that “your agency does that” and make intros to your biz dev team. Get on creative panels, present your expertise at your local AAF, AMA chapters, submit to awards, volunteer, get on committees and boards, etc. Network, be a subject matter expert, and show up in the right places. Want to work on a certain client or type of client? Find out what conferences they go to, attend or present at an event. Ignore all the advice on this thread. It’s in your best interest to help win new biz for your agency and the type of work you want to be doing. It can’t rest solely on the shoulders of strapped thin biz dev teams. Want to help prevent layoffs or be choosy about your projects? Do your part.
Thank you!!
Doesn’t your agency have a business development team? They should be the ones in charge of finding clients.
Eh. I seen people not great creative but good at kissing ass and they usually get to keep their job while they pay people below less and lay them off first. Those who hold client relationships are more valued than those who do actual work.
Focus on your craft
Huh?
Unless it’s YOUR agency, you don’t.
Nobody hired you to chase clients. They hired you to make work worth chasing. Do your job or go sell insurance.
CD1 there is nothing wrong in wanting to do more. You're wrongly assuming I hate my current job.
This is literally just a matter of knowing the right people. If you have a warm intro for the BD team that’s all you need.
This AND MAKE SURE c suite knows YOU made the intro. Don’t let anyone take credit. One thing I have failed at is that part of your job is politics and telling people how good you are at your job. It sucks, but the ones who play the game live another day in the treacherous market.
You were recently junior, weren’t you?
they already have us doing things outside the scope of our role/responsibilities. You don't need to volunteer for more work. You will not be rewarded.
i'm not doing it for the reward. I want to do it for myself.
Yea… put that energy into getting clients for yourself/freelance. Extend your efforts to help YOU not them.
Bringing business into the fold is the best thing anyone can do. It’s usually there you just need to be attuned to it…referrals and personal relationships are the magnets. Same as it ever was. Rewatch Mad Men and Glenngary Glennross
Curious the size of agency you work at and size of clients you work on, OP.
For most of us here, we’re in larger agencies or more “major league” smaller agencies (fewer employees but still working on national/international brands, doing work that’s known).
If that’s your case and your agency clients are Fortune 500s, I would agree with the majority of these comments. There’s enough work on your plate and what you’re being judged by is how well you do it.
If you work somewhere smaller, with more regional clients, I don’t have the experience to know, but it might be a different answer. Would be good to clarify here—if you’re envisioning bringing in a local restaurant to redo their logo and redesign their menus that’s a pretty different ask than getting Coca-Cola on retainer.
Love the enthusiasm
During Covid, I used a tool called copilot.AI that was tied to LinkedIn. If you have LinkedIn premium you pay X amount per month for a copilot, and it sets up pings on your LinkedIn feed of connections of connections who match certain job description criteria. I was able to set up about 50 1:1 zoom calls during that time. And I increased my LinkedIn reach by about 4000 people. And doing that for six months was enough to get the flywheel running for me and my little business. The other thing I do is to periodically reach out to former colleagues. You may not have as deep a Rolodex as I have. Because I’ve been doing this for decades. But everyone you’ve ever worked with on both the agency and client side is eventually a potential source of new business.
Stick to your lane.
Making good shit