As a creative, how do you find potential clients for your agency? Asking because I want to do more outside the scope of my job

likefunny
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

Damn I hate these negative, condescending comments instead of being helpful.

Easiest way to do it is to come up with initiative work for them. We had this idea that we shared with our CCO and he liked it so much he reached out to his friend who has it as a client. Now we’re nearing a sign off from the client to run this initiative for real.

likefunnyhelpful

Everything is an opportunity. Once you start listening for them, you’ll hear them everywhere. Put yourself out there and plant the seed that “your agency does that” and make intros to your biz dev team. Get on creative panels, present your expertise at your local AAF, AMA chapters, submit to awards, volunteer, get on committees and boards, etc. Network, be a subject matter expert, and show up in the right places. Want to work on a certain client or type of client? Find out what conferences they go to, attend or present at an event. Ignore all the advice on this thread. It’s in your best interest to help win new biz for your agency and the type of work you want to be doing. It can’t rest solely on the shoulders of strapped thin biz dev teams. Want to help prevent layoffs or be choosy about your projects? Do your part.

likesmartfunny

Thank you!!

like
Recent IconRecent

Doesn’t your agency have a business development team? They should be the ones in charge of finding clients.

like

Eh. I seen people not great creative but good at kissing ass and they usually get to keep their job while they pay people below less and lay them off first. Those who hold client relationships are more valued than those who do actual work.

likesmart

Focus on your craft

likehelpfulfunny

Huh?

Unless it’s YOUR agency, you don’t.

likesmart

Nobody hired you to chase clients. They hired you to make work worth chasing. Do your job or go sell insurance.

likesmart

CD1 there is nothing wrong in wanting to do more. You're wrongly assuming I hate my current job.

This is literally just a matter of knowing the right people. If you have a warm intro for the BD team that’s all you need.

like

This AND MAKE SURE c suite knows YOU made the intro. Don’t let anyone take credit. One thing I have failed at is that part of your job is politics and telling people how good you are at your job. It sucks, but the ones who play the game live another day in the treacherous market.

likesmart

You were recently junior, weren’t you?

likefunny

they already have us doing things outside the scope of our role/responsibilities. You don't need to volunteer for more work. You will not be rewarded.

like

i'm not doing it for the reward. I want to do it for myself.

likeupliftingfunny

Yea… put that energy into getting clients for yourself/freelance. Extend your efforts to help YOU not them.

like

Bringing business into the fold is the best thing anyone can do. It’s usually there you just need to be attuned to it…referrals and personal relationships are the magnets. Same as it ever was. Rewatch Mad Men and Glenngary Glennross

like

Curious the size of agency you work at and size of clients you work on, OP.

For most of us here, we’re in larger agencies or more “major league” smaller agencies (fewer employees but still working on national/international brands, doing work that’s known).

If that’s your case and your agency clients are Fortune 500s, I would agree with the majority of these comments. There’s enough work on your plate and what you’re being judged by is how well you do it.

If you work somewhere smaller, with more regional clients, I don’t have the experience to know, but it might be a different answer. Would be good to clarify here—if you’re envisioning bringing in a local restaurant to redo their logo and redesign their menus that’s a pretty different ask than getting Coca-Cola on retainer.

smart

Love the enthusiasm

During Covid, I used a tool called copilot.AI that was tied to LinkedIn. If you have LinkedIn premium you pay X amount per month for a copilot, and it sets up pings on your LinkedIn feed of connections of connections who match certain job description criteria. I was able to set up about 50 1:1 zoom calls during that time. And I increased my LinkedIn reach by about 4000 people. And doing that for six months was enough to get the flywheel running for me and my little business. The other thing I do is to periodically reach out to former colleagues. You may not have as deep a Rolodex as I have. Because I’ve been doing this for decades. But everyone you’ve ever worked with on both the agency and client side is eventually a potential source of new business.

Stick to your lane.

Making good shit

Related Posts

Hello Fishes, did you receive market correction of salary in October 2022 ? If so, what is the % correction ?

like

How much time do you spend actually playing with your dogs every day?

like

My wife is up for a promotion to Martech Director. We cannot find good data on where salaries are at for this level of position. Midwest region. 11 years experience marketing analytics leader. Been with company for a couple years and successfully navigating other tech stack discussions including developing people, vendor selection, project management and everything that goes with being a Martech leader who’s been around the block. She’ll get to back fill a analytics manager with direct reports

like

🐠 Vegas meet up on Jan 6th? Comment if you're down!

like

Top consulting firms right there!!

Post Photo
funnylike
like

Looking for info on the Meta Reality Labs Global Marketing team, specifically Meta Quest. Have an offer and would like to get the real scoop on WLB/team culture. Does anyone work there, have a friend there, or have the deets? Happy to DM, too. ☕️🫖

like

How do you approach a stinky middle school kid or their parents with hygiene suggestions? I don’t know how to politely tell anyone that they smell bad.

like

How much package can one expect with QA manual and automation skills with 8yoe

like

Hi All,
Does any know more details on AM PPM role(HRST) at Deloitte.I got an interview call.requesting valuable insights and support please.

like

Those who got the offer from luxoft romania. Comment below. Have whatsapp group will add you in that.

like

Accenture Accenture India
How to tell the manager about resignation ?
Joined on current company: November 2021
Current CTC: 7.26 LPA( 6 fixed and 1.26 variable pay) Offered CTC:13.2 LPA (fixed: 12 and 1.2 variable pay)
Total years of experience: 5.5 years

Note:
I got another offer by got call from applied long time before job.

Just i tried and cracked.

like

I’m studying for the SHRM-CP with the Mometrix (study guides, online course, and flash cards), however I’m super overwhelmed with all of the information. What are some best practices to ensure I grasp all of the concept ? Any advice would be much appreciated!!!

Looking for suggestions on qualifications I should pursue.

I'm a Junior Project Manager, pivoting myself into the consulting industry. I have a Business Analysis Foundation certificate and considering pursuing Prince 2 Foundation and Practitioner.

Is Prince 2 worth it for my long term goals? And how valuable is it? Is there other qualifications worth pursuing e.g. Prince 2 Agile?

TIA

like

Anyone at EY willing to talk about their experience and potentially refer for a salesforce senior dev position ?

Question: an employee was asked by his boss for same day turn around on responses/deliverables on a days he requested PTO. He completed the work. The manager wants to know if she can still deduct PTO time for the days requested, even though he completed work on those days. Help.

Has anyone taken a leave of absence in Deloitte for personal reasons and successfully transitioned back to work? Is it seen negatively if you take an extended leave

like

Has anyone ever negotiated/been offered a signing bonus and/or relocation bonus with the Big 4?

like

Additional Posts in Advertising

Does anyone believe in this Snapchat IPO, do you feel it will be worth the investment?

like

Future 'Havas Health & You'ers (yes I know terrible name)... what's the verdict. Are they moving the 200 Hudson folks to 200 Madison?

like

Has anyone ever worked at an agency in which the project management department was properly utilized? I traditionally was brought up in my career where PM type tasks were handled by lower level AMs. I have observed separating AM and PM tasks into two separate departments just causes communication issues and lazy account people. Account people should have a good understanding of how much effort and time goes into a project. Project Managers are missing a lot of context so blind leading blind.

likeuplifting

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

like

Why do some art directors only really start looking at stuff at the 11th hour? Thus forcing people to stay late on the Friday of a 3 day weekend.

likehelpfulfunny

Did anyone else 'fishbowl' cars in high school?

like

What should you do if they don’t put your name on the credits of work that is yours? Anybody’s had this experience?

like

Is anyone else having trouble just BEING back at the office… for a full day? Even if it’s hybrid. It’s like driving me insane just sitting here in silence and making small talk from 9-5:30. I feel so trapped.

like

Hi friends, I am reading this book ‘radical cander’ and was wondering if you have Fav way/ example of receiving and giving tough feedback? Or have any stories about feedback that have stuck with you through your career.

like

Omar from the wire in that W + K spot for the Atlantic. Well done 👏🏽

like

The bond yield curve just inverted. If you don’t have to make any major purchases for the next year, that’s probably a good thing

like

Practical advice on how to deal with a mansplaining colleague?? 🙄

like

Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

like

Calling all managers with junior, intern and mid teams: Who is taking (or is being given) the time to train their juniors on the necessary hard and soft skills? If not, what’s stopping you from providing that support?

like

Any thoughts on Analog Folk?

like

Any good public strategy resources to learn about Gen-Z?

like

With the way this week has been going, Friday 13th with a harvest moon seems downright dangerous 🌚 halp

likefunny

When you become EXECUTIVE creative director, do you have to dress executively like with executive slacks or can you still wear the denim pants?

funnylikeuplifting

AKQA and Grey merger. What do we think?

like

So why do company merges result in mass layoffs?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal