Brand Strategy

As a Strategy Director what are your go-to questions to ask when interviewing a strategist?

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For me it’s usually more about sussing out the snake oil. It can be tough to catch in a 1hr interview, but worth it (pro tip, pay attention to the verbs). Challenge them on specifics.

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Tell me about a time when the strategy really inspired the work. Talk about a time when the work didn’t match up to the strategy... how did that get resolved?

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What's something you worked on that you're most proud of? What we're the results? What do you do when creative goes off strategy? Tell me about a time when the client hated the strategy and what you did about it during a meeting.

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When did strategy (that you had a hand in) change the course of your brand?

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“Capital of Burma?” Trick question. Doesn’t have one.

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