{ "media_type": "text", "post_content": "How to create brand personality in the age of PC culture when every brand is holier than thou social activist? Wheres the unique and distinct consumer base when every brand is accessible by everyone", "post_id": "5bbab46b257cf400127ff3ef", "reply_count": 5, "vote_count": 2, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

How to create brand personality in the age of PC culture when every brand is holier than thou social activist? Wheres the unique and distinct consumer base when every brand is accessible by everyone

like
Posting as :
works at
You are currently posting as works at

I didn’t know that caring about social issues and having a personality are exclusive entities but ok

like

Extremely hard with those guardrails put up by clients with PC edged into their foreheads. Growth and significant change comes from taking chances and walking on thin ice, while being shit scared. Nike. Everything else is beige and will not move any needle. Take a chance and go focused after your core audience, not trying to please everyone else. And then deliver firmly on those said brand promises.

like

a lot melted into this question. Personality and social responsibility are not antonyms or synonyms. in addition, brand personality does not dictate a consumer base.

like

@Social Strategy 1, the two are not synonymous. That being said, we all know what OP meant yet he got a response questioning his grasp of social responsibility, to a degree demonstrating his concerns about communicating in a very PC time are very appropriate. 😂

Related Posts

Unpopular opinion: I am so done with the woke culture and woke people. I am a millennial and I am all for the causes they defend but the culture in of itself has become a parody.

likeuplifting

Do any McKinsey fish have information about the Charlotte office? Maybe about the size, culture, types of industries etc.

like

Looking to pivot into AI product management roles in HC startups with good culture and potential for growth (progression or company outlook) - any recommendations? TIA!!!

like

Received an offer from McKinsey & Company and am super stoked to join, but I’m getting quite criticized in my personal life for the decision mostly because of the public image of the firm. I get where they’re coming from, but figured most of the consulting industry was like this, not just McKinsey, and strategy work is what really interests me. Any tips on how to deal with it?

likefunny

Hi Everyone I am currently working in a fintech company since 2 months but due to toxic work culture I'm planning to shift ,I have 2 years account management experience and I was wondering if any of you guys could help me get a CSM Or Account Management profile.? In any SAAS or other companies. Help would be appreciated as it's getting really difficult day by day to stay in this company.

like

Hi Fishes, How is UST global work culture, job security and will they pay variable pay fully ? Any suggestions or tips for the new place. Will be joining them for .net and wit Azure tech stack... TIA

like

Recently, as you probably know, Dr. Seuss's estate chose to stop printing a few of his older books that had offensive racial stereotypes. There was huge backlash from white people, including teachers here, screaming "cancel culture!" Now we have a white guy who murdered eight Asians in custody, unharmed; while the police officer who killed an African American man for allegedly trying to pass a bad check is about to go on trial. Full disclosure: I'm white. But I'm still enraged by all this. You?

like

Where’s the best consultancy to work at for digital people? Who has a great culture and supports there people? Convince me why I should work at your company.

like

Hey People, Anyone from Cisco.. how's work culture in cisco banglore. And pay for SDE3 with 5 years of experience

helpful

South Asian ladies - how do you handle the marriage conversations with your parents? Every time I visit my parents, this is all they talk about. It got to a point where I stopped coming home. I know avoiding them isn’t the healthiest way to handle it. For context, I’m 34 and been living on my own since college. I’m born and raised in the US, and don’t find guys in my culture attractive. My parents aren’t being open minded of inter-racial dating / marriage. I’m starting to feel hopeless 😞

like

Does protiviti have the same +1 culture found at Accenture?

likeupliftingfunny

Looking to get some insights from RSM folks. How’s the culture (within the Strategy group)? Typical Salary for Senior Associate and above for a Tier 1 city ( NYC). What’s the progression at each lvl?

like

Thinking about going to M&A tax in Deloitte How is the WLB and teams culture in the nyc office?

like

I have to say, R/GA is probably by far the worst “agency” to work at. Their culture and core values as a company are close to zero. This agency is heavily sugar coated. Welcome to R/GJail.

like

Anybody able to rank Optiver, IMC, and Flow Traders in terms of expected compensation and culture?

like

director of diversity, director of culture, what do they do in the agency? Seriously wondering

like

Which company in your opinion has the best culture?

like

How's Deloitte's Work culture for Cloud and DevOps practice?

like

Captain your career they said, you pick your specialty they said, the culture is great they said. 🤦🏽‍♂️

likefunny

Anyone know anything about Pace Harmon? Quality of life? Pay? Culture?

like

Additional Posts

I joined B4 after college in 2019 and ever since working as QA, mainly manual/ functional testing. Can't see any progress work wise in same projects/teams. Before job, I wasn't a complete nerd but I did have some sense of programming so I wish to use that in my real life work in future. Can someone suggest how should I use my spare time so as to not be stuck in manual testing or testing itself? I'm somewhat lost when thinking of career progression after maybe next 5 years.

like

thoughts on this inclusion thing? As a minority it seems to be a publicity stunt... for the pictures and social media posts... Just confused about why we are still talking about what needs to get done

like

Do I still get to collect my bonus after I put in my two weeks? Or should I wait till bonuses are paid and then put in my two weeks?

like

Has the B4 annual exodus started yet?

like

Does interviewing later matter? I can only make the interview dates on the last week at Sloan.

Have you participated in LeanIn Circles at your firm? Thoughts? Also, let's please keep the gender issue hating comments civil if they come at all

I just had dinner with some old friends and they are about to retire early. Part of their plan is to downsize their home, get a small condo and travel for 9-10 months a year. Does this seem crazy? I just can’t imagine it. I guess they figured the cost would be about the same but wouldn’t you miss the relationships. Wouldn’t your kids feel lost without having a sense of home? Anyone thought about this?

like

Salary, location, and level (M1, M2, etc.) for a Technology Assurance/IT Audit Manager?

likehelpful

If anyone has been laid off / furloughed due to COVID-19, feel free to email smarterinasec@gmail.com for a free resume / cover letter edit. We have a team of experienced volunteers at the ready to help you get on the path to your next position!

like

Has anyone been denied by another b4’s TAS/FDD service group but been able to apply for the same role at another/same office? And if so, how soon after?

like

ACA or ACCA?

like

Dear men: stop asking your female peers to schedule meetings for you. It’s a bad look. Just sayin’.

likefunnyhelpfulsmart

Turned in my resignation today and it felt great. To the fish out there that are still searching - lots of love and luck. And if you can, try to stick it out without getting fired for a job (cont'd)

likeuplifting

I also have a JD and have been asked to take on roles/tasks of paralegal/associate. How do I turn that into a raise at my annual review without seeming greedy?

like

Has anyone exited to a private debt/direct lending shop? If so, what is the comp and WLB like?

like

Of course Bezos tapped another cis-gender White male as his successor...why would we expect otherwise?

likefunny

Consulting vets, normal? I was lured into consulting and lost benefits due to the challenging transformation program being right up my alley. I have a multi year contract with heavy director duties promising fast track to Sr leadership. Day 1 I find out Iead no one and the MD is in charge. A few months later I get involved in spending nights and weekends for 3 weeks making a 60+ page deck. Company wins part of the contract and hires 12 more. Since then I have been ignored by them. No bonus!

like

I work for a sole practitioner on a contract (hourly) basis. He is filing a lawsuit to recoup unpaid legal fees from prior clients; which includes fees he paid me for my work but the client failed to pay him. We have a few other cases, but things are pretty slow at the moment. He has been asking me to do a lot of work for free to help him with the litigation to recoup legal fees. I feel as though my time is much more valuable and I should not be spending all this time doing free work. Advice?

like

Padding my billable hours like

Post Photo
likefunny

Interviewing for a Senior PM position in the FinOps group at Amazon in Arlington. Any insights on the structure of the interviews in this group? Amazon

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal