How to create brand personality in the age of PC culture when every brand is holier than thou social activist? Wheres the unique and distinct consumer base when every brand is accessible by everyone

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I didn’t know that caring about social issues and having a personality are exclusive entities but ok

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Extremely hard with those guardrails put up by clients with PC edged into their foreheads. Growth and significant change comes from taking chances and walking on thin ice, while being shit scared. Nike. Everything else is beige and will not move any needle. Take a chance and go focused after your core audience, not trying to please everyone else. And then deliver firmly on those said brand promises.

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a lot melted into this question. Personality and social responsibility are not antonyms or synonyms. in addition, brand personality does not dictate a consumer base.

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@Social Strategy 1, the two are not synonymous. That being said, we all know what OP meant yet he got a response questioning his grasp of social responsibility, to a degree demonstrating his concerns about communicating in a very PC time are very appropriate. 😂

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