At ITV, I once saw three different departments argue over whether the word "exclusive" should be bolded. By the end, no one cared about the story itself. What is the most ridiculous thing you have seen derail actual work?

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I worked for an organization where executives wanted to sign off on social media posts. I guess that's pretty common, or used to be pretty common. What it meant in practice is that hardly anything got posted, even things that would have been worth posting were essentially stale by the time approval came back.

That sounds painfully familiar. I have seen whole meetings get lost debating font size instead of content. It makes you wonder how much stronger the actual piece could be if all that energy went into the story itself.

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