At what point in your career did you feel your portfolio finally started attracting recruiters instead of you chasing them? Did it take awards or a viral campaign? Or did it just take a whole lot of time?

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I've been hearing about Cannes winning creatives resorting to driving Uber so I'm doubting if any of that really matters these days.

funny

A good portfolio is great, however it’s more about who knows you exist with a good portfolio. Focus on creating buzz among creative directors and then recruiters will hear your name brought up more.

helpful

Probably more a matter of connections and keywords/specific industry experience. Awards probably come into play at the CD level and up or when deciding between finalists.

I’m kinda talking outta my ass since I don’t work in recruitment, but I don’t think people are saying “holy shit what a sick campaign I have to hire that person!”

Instead I think they’re getting SOW/headcount approvals, figuring out team comp, then asking recruiters to find (for example) senior copywriters with CPG experience and some conceptual work. Then recruiters start sourcing folks based on connections and keywords.

Also don’t beat yourself up if things are quiet. The job market is ATROCIOUS. I remember the days when I had recruiters hitting me up every few weeks with decent jobs and I couldn’t be bothered. That was like 6 years ago, and it’s never been the same since.

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A portfolio with 3 smart/interesting/funny campaigns shows you’re consistent. Agencies want reliable output as they’re expected to do more with less headcount.

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