Can anyone explain what the brand platform “Pfizer for All” is about? Inspiration, thinking behind it, etc.

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Classic agency strategy - “we’re going to democratize healthcare!”

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When your brand is perceived as a negative, declaring it’s for everyone doesn’t really work.

likefunny

seems like a strategic ploy to counteract the (true) public perception of healthcare inequality. but pfizer, who is for all, is in no way complicit to this joke of a system, of course

that's my guess

Dear Pfizer,

Tone deaf much?

Bravo, CoLab, bravo… 🙄

Equitable access to boner pills.

One of my clients is a different major pharmaceutical drug manufacturer and they have a similar platform. I didn't know about it and was asked about including a hashtag like this on some social content. I flagged that conversation around it was negative and tied to the inaccessibility of affordable healthcare, as well as proponents of universal healthcare. Would you believe I was shut down? Basically, the idea is that they want to make big pharma seem like "we're on your side!" and "we're making all these drugs that help you get better!" to shift sentiment to pro-drug companies.

It’s like Medicare for All except instead we all pay Pfizer in return for expensive pharmaceuticals

It’s meant to rebuild trust in science and equity in care

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