Check out this new Spotify app icon! I have to imagine it’s promoting Drake’s new album, but I must admit it’s not 100% clear. If it is, I LOVE that idea, but it has to be clearer than that from the creative team.

Do you think app icons are an untapped ad space?

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It’s promoting their 20th anniversary and the AI “party” they’re doing for listeners. It’s not an ad.

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I just think its important to discern the difference I'd hate to see a VP out there pushing false info to their clients. 😂

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Yes! I never thought of it before, but I like it

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As a consumer I’d hate it, but as a marketer I’m like how have we not been using this as ad space?!

Oh is that what it is, I thought it was a mistake. Not clear to me at all.

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I think it’s actually for their 20th anniversary so I was wrong 😂

I see apps change them for their own events, but I’ve never seen an ad placement before!

I love this as a one-off! But since marketing ruins everything, this has the potential to be all kinds of annoying if this becomes a copycat tactic.

Very true. Turns out it’s for the 20th anniversary, but I still think it’s a cool idea for ad space even if it does get annoying. It’s literally on millions of people’s Home Screen!

I'm not a spotify user, but my first guess (before looking at the date of this post) was how the Google doodle was a disco ball for celebrating PRIDE month with disco music that Spotify was doing the same.
The Drake takeover as a matketing ploy would've been wild though and sounded plausible for him. But his cover was tied to Michael more than disco.

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