Client doesn't like the font we used in an ad. I ask for preferred font name outright. Client says I should look at jpg ad files from last year done by another agency n figure it out. 🤯

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Fuck that...I agree with the client director. Write the name of the font out in the email. Why be so lazy? Or put them in a spec sheet or provide them in a brand guidelines. A lot of these clients these days are just extremely lazy and under qualified.

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I’m no expert, but there are at least half a dozen web based tools for this explicit purpose.

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That actually seems like a reasonable ask...

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Will try this. Hope it works for identifying Mandarin fonts 😬

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I could be missing something here. How do I identify a font purely from a jpg non-editable file....?

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Why the hell do you only have JPGs? Who traffics ads as JPGs? Get a PDF, and your problem is solved. Or try using whatthefont to figure it out from the image.

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No brand guidelines?

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I’d just pick some other fonts I’d reco instead and not leave it up to the client to say specifically what they want.

Recommended more than a few font options and this was the client response anyway 🙄

Nope!! 😄

They may ask because a lot of designers are type freaks and know lots of useless information like knowing every good typeface ever made...

Send us a link to something... we’ll help!

VP1 is spot on. This is a lazy client being a jerk and making us do their work for them. Again...

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