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Hey if you’re representing this accurately they’re missing out on your unique perspective - are you providing a reference with all your ideas? Are their other gen z colleagues that can help vouch for the work?
Are they getting the trends but you’re just late to the party? Are you actually tying your product into the trend or does it feel forced?
There’s something here I wouldn’t give up yet. You have something non of us millennials gen xers or boomers have
I’m actually … YOUR BOSS. Jk just a random sir or madam. You’ll never know
Chief
Whether it’s fair or not that they don’t know your references, you don’t need these references to avoid writing generic schlock.
You can (or you should) be able to write great copy that speaks to young people without having to reference social trends.
I would even say that most of the times, ads who jump on social trends lack substance and insight.
This is a good opportunity to become a better writer and speak to your target group using insightful human truths about that target group, rather than piggybacking on some social trends.
Chief
@junior copywriter: thx for your reply. Writing is hard, but you’ll find a way. It’s an opportunity to broaden your palette and find new ways of writing.
Set up the trends strategically with social examples
And numbers for scale
You have to show them the trends first. There are a million memes and video trends. It’s easy to miss one even if you are active - especially because the algorithms work differently for them if they are older.
👆🏻👆🏻👆🏻👆🏻
If you want to be a great writer (which no doubt you can be!) trust your voice. But you must ask yourself: What is the central truth about this brand or product or service that I actually believe in? Having a gen Z voice is fantastic and very very valuable but believe me - I was Gen Z when it was called Gen X and it’s all the same - clients buy campaigns when the drama is on THEIR benefit. They get lost when you try to serve them up an aura that they cannot sell to their higher-ups (or mass market retailers). So just be an incredible writer, train your focus on the benefit and use all the hilarious and modern vernacular you have to make it relevant and meaningful. Good luck!