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Additional Posts in Comms and Connections Strategy
What is comms planning
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GD1: share!?
Thoughts on this article?
I’ve been working through tons of content development to beef up brands comms and touch-points and media teams struggle mightily.
https://digiday.com/media/wish-media-agencies-go-away-confessions-media-exec/
It’s hard not to agree with all his points. As Connections planners it’s our jobs in a lot ways to force media teams out of spreadsheets
Lots of conditioning. I’ll share a version of the deck soon
AWESOME!
Best Comms books/Research/Inspiration?
And then there were two.
Ok then, I'll go first.
1. Paid Attention
2. Brain Surfing
3. The Anticipatory Organization
What do we think about those?
For those of you who aren't media planners (as some comms planners are), how do you define / differentiate yourselves from traditional brand planners? Or, put another way, what do you do?
Yayyy so happy you guys are here.
VPD1 literally just finished presenting a deck on the topic. Lots of explaining, repetition and examples
Good read, thanks for sharing. Life long media bro with 12+ years at mainly large agencies (MDC, WPP and Omnicom). Never worked for media agency so I can't speak to that but I did do a 3 year bid at CPB and it was definitely different.
We had classically trained media thinkers that also cared about the work. There was a clear and consistent cadence from VP to AMP; media is there to facilitate creative.
I took that mentality with me to my current shop and it served me well. Media was a new addition when I started and I was able to quickly build trust because I let them know that my role is to facilitate bringing their crazy ass ideas to life. That helped improve the work and made PMs and AS obsolete for a time.
Open comms with creatives help prevent media from being an afterthought. Moving channels further up in the creative process and/or physically closer to creative helps to make great work.
🙏🏾☝🏾
@Group Director 1 - agree but how?
How do we force them out of spreadsheets?
@Group Director 1 - yeah. How do we get them out of the spreadsheet to realize the bigger pic.