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I like to put my role on each piece. I say creative direction when I was doing my day to day, Creative direction and concept when it was that. And add design when I do that. But at the CD level people should know what your role is. That said I had a goofball trying to hire a first CD for his agency say âlet me see your designsâ
Yes you absolutely have to put it in your book. Donât diminish the impact that all of your suggestions, tweaks and guidance has on the final product. Agree with what CD1 said about making sure your role is clear as well.