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Creative Directors: when you oversee a team who comes up with a great idea (that you help craft, finalize and sell) do you get squeamish about putting it in your book? How do you represent your role?

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I like to put my role on each piece. I say creative direction when I was doing my day to day, Creative direction and concept when it was that. And add design when I do that. But at the CD level people should know what your role is. That said I had a goofball trying to hire a first CD for his agency say “let me see your designs”

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Yes you absolutely have to put it in your book. Don’t diminish the impact that all of your suggestions, tweaks and guidance has on the final product. Agree with what CD1 said about making sure your role is clear as well.

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