Anonymous User
Rising Star
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How to layoffs (in the creative dept.) work?
What health/pharma agencies are in SF?
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Chief
If you encounter a recruiter who asks why you moved jobs every two years, that’s a red flag on the agency for being outdated/conservative.
I had one ask me why I had a gap in summer 2020 🥴
It's the same vibe as being asked why you've been laid off x times, rather than asking the companies who laid you off why they managed their businesses so poorly.
It’s because they don’t want to know that their slaves jump jobs because the company is either horrible to work with or just wants a better slave labor job. But the master can move anywhere they want
If a CCO leaves in less than two years, it’s because they’re not making a positive difference.
Chief
The PR for the agency thing is one of the biggest misalignments between agencies and clients. I’ve spent a lot of time with clients on shoots recently. Brand teams could not give less of a shit about AdAge and LinkedIn. They conceded they did ten years ago, but getting coverage by actual publishers is what matters. I feel for CCO’s who are being asked to waste resources on this and then being judged on it in 2025.
I move every two years and I’ve never been asked about it.
No one did getting judged for two years unless you’ve never held a position for longer than that. The questions come in when there are a lot of one year to one and a half year jobs. That can be a red flag due to the cost of recruiting and the agency making their money back on you. In case you didn’t know, each new hire costs the agency almost six months of salary due to hours put in recruiting, interviewing, immediate benefits, possible moving them etc. in. Plus agencies make 3x on your pay which means for four months they are break even the next 8 is profit. General it takes at least 10 months for an agency to make a profit off a new hire. The second year is where the real profit comes in. So if you have a track average of 18 months at jobs, you’re mat end up costing the agency money rather than being a profit center. I’m talking 4-5 jobs where you were there less than two years. But two years or more shouldn’t be drawing any questions especially if you leveled up at your next position.
If that’s the case then why are agencies pulling all these rounds of annual layoffs only to launch a bunch of job postings for the exact same positions they laid off like 4 months later. Sounds like bad business to me. 🤪
Do we still get judged for that? The industry compels people to move all the time, not just proactively.
In general, CCO gets 3 years to fix things, which is often measured by # of awards.
Year 1: build relationship w/ clients
Year 2: strengthen the relationship and seed the big ideas
Year 3: awards
If they cannot change the shop, create impact, they are out. Those who leave early, often see that they won’t be able to hit the 3 year target OR want to leave on the high.
I have never heard of creatives getting judged for leaving a job ever.
Why are you posting this in multiple bowls? Do you think its profound or something?
Rising Star
Just looking for perspectives across groups. If your goal was to be profound, congratulations. You reached peak passive aggression. Working with (or for) you must be a joy…