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How is Horizon BCBS project in Cognizant?
My boss (senior manager) pressurizes his entire span to apply for Annual Leaves for days when we are on bench. His thought process is that it would improve the utilisation rates and then not allow the employee to take any leave once the project starts.
He doesn't allow to apply personal leaves or special leaves quoting some BS.
I wanted your opinion if you also face similar issues? If not, any suggestions on how to tackle it? Everyone in his span I have talked to is super frustrated. EY
Bowl Leader
Initial user research, analytics review and a business objective review.
Try understanding the goals of the redesign in terms of business priorities. Then dig into analytics and user research. Try and find out the strengths and weaknesses of the current site are. Who are the current user groups? What are their entry points to the site? Paths/flows? Are there current pain points of users not being met? Is the site too complex? Too many initial paths for a user, circular paths, etc. Missing vital information? Are you missing out on a certain large audience’s needs? Etc. All this should come out in the initial user research.
Do a competitive analysis too. What are your competitors doing? What are the current trends in the category?
Then put all this into a report with recommendations, timelines, next steps, etc.
Research. Who is their desired audience, what sites do they use regularly, what trends are common across the industry they’re in, how can they differentiate themselves without being different for no reason... even some testing of the current site to see what is easy to do and what isn’t to know what is working for people now (even if it looks terrible it may be usable still).
Depends how long you have. If I have more than 3 days then I start with research. Most of the time I receive a strategic/creative brief and then start sketching and wireframing right away. UX at an agency is very different than client side.
Yeah, having done both, the UX done at agencies is closer to UI work when client-side. It took me almost a year to break the habit of going right to sketching vs researching when I switched.
Research then information architecture.