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And the Apple armchair spot was the exact same idea as Reebok’s sofa/belly. I think we’ve just reached a period where the CDs approving the work aren’t old enough to remember the originals, or enough time has passed that people don’t care. I’ve worked with plenty of CDs who forge on regardless when you them that the idea they’re presenting has been done before (and won awards).
Bro no. the Spike thing was impossible leg motions in the heat to show off flyweight jeans. this was human dancing with the creative “idea” being around not being able to hear the beat/music. They are two completely different ideas that happen to both feature a man dancing on the street.
"Look... me and the McDonald's people got this little misunderstanding. See, they're McDonald's... I'm McDowell's. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds."
CD2 is right, I just watched it and the Vinnie apple spot is a completely different idea. I still think people are less precious about recycling old ideas these days, but this isn’t the Spike Jonze spot.