Do all case studies need a problem? Can they just be entertaining if the idea is a bit of dumb fun?

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That’s an art project. Finding a challenge or brand tension isn’t hard. If it’s just dumb fun, don’t do a case study.

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Clients don’t pay money to have fun

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When somethings just fun, couldn’t you easily tie that to brand awareness 🤷🏻‍♂️?

Even an entertaining or dumb idea needs a problem.

I don’t mean a societal problem but a business problem.

If your idea is not solving a business problem then why are you making what you are making?

It’s advertising 101.

It’s kinda frightening ACD level people don’t know this tbh.

And then we wonder why our industry doesn’t get valued anymore.

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