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I cant speak for all creatives but for me its more driven by the director i want to work on my spot.
All that matters is the director. But a prod co that’s in accord presumably adheres to some rules/regulations and has some accountability to their peers from a production quality/treatment of crew perspective. Presumably.
99% director driven. Even if the prod-co is unruly or over budget, we have to find a way to make it work.
I’ve only once had a prod-co shit the bed so hard the agency black listed them and therefore all of their directors from working on that client going forward.