Does anyone know the salary for a sales planner/person that helps the sales team with RFPs at a ad tech company? Or what this position is even called in the industry?

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Sales planner would be right. They are lower on the rung than salespeople or account managers so I would guess somewhere between $40-50k the first year or so.

Depends on the city. I worked at a tech company in LA and sales planners were making between $50-60k + an annual bonus, which was around 10% of their base salary.

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