Does anyone wanna start an agency called "Wrinkle" for creatives and directors who have been aged out of their houses but still have some great ideas bouncing around?

It could operate on that razor-edge tightrope between "wisdom" and "old-school daring" and, even though I am smirking at the thought, a sizable part of my brain thinks it could actually work.

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https://www.linkedin.com/posts/geezer-creative_agencies-throw-people-away-at-the-top-of-activity-7245085860407209984-yO4a?utm_source=share&utm_medium=member_ios

likehelpfulfunny

Wowow. This is the most obnoxious/insulting/can’t even believe this is legal thing I’ve seen in a while.

Oooh, Yes!!!

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I love the name - chase the dream!

It already exists: Geezer

From their linked in: https://www.linkedin.com/company/geezer-creative

“Our mission is to put senior talent to work while disrupting the world’s most lucrative audience. Even if it kills us.

A third of the country’s population is over 50 and the number keeps on growing.* But less than 5% of big agency employees are over the age of 50.* The 50+ demographic contributes $8.3T to the U.S. economy.* In 2030, when Millennials begin to turn 50, that number increases to $12.6 trillion.* We hope that got your attention because there’s a big, wide ocean of disposable income out there and Geezers are passing it out like Halloween candy.*

The 50+ audience outspends millennials and Gen Zers in just about every category.* Geezer exists to help brands tap into this goldmine, and we’ll do it by putting 50+ talent back to work.”

https://adage.com/article/agency-brief/agency-news-party-land-johannes-leonardo-geezers/2583726

“A new specialist agency launches: Geezer, an agency founded by creatives John Kieselhorst and Karen McKinley, launched this week to better target individuals over the age of 50. Kieselhorst and McKinley have worked at agencies such as Crispin and Leo Burnett, respectively.

Geezer is the latest new agency focusing on older generations. Strategic consultancy Five0 and agency Openly Gray launched this year to help brands reach consumers aged 50 and older.”

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