Does anyone work with a brand that has a mascot, that's not a sports team or kids cereal brand? I have a new client, a plumbing company, that has a mascot and I'm not sure a plumbing company needs a mascot. Shouldn't mascots be limited to specific brand types?

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I think it can be fun and cute if the mascot is relatable at all to the brand! Obviously it's worked well for Geico all these years. And tons of companies besides sports teams and cereal brands have mascots actually

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Ummm, there are tons of current brands with mascots that aren’t the two things you mentions. Charmin and Mucinex for example.

Mascots are like any brand asset - they’re as useful or useless as you make them. The quality of the work has way more to do with you and your client than it does whether it features a character or not.

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Pillsbury-doughboy here. I can confirm he is a racist but strangely a big Lebron James fan. Also, he voted for Kamala, which have to say surprised me.

This comment has filled me with so many follow up questions and now I feel like I just track down a biography on the pillsbury dough boy. On side note, my poor little brother was chubby in school and got the nickname pillsbury dough boy and kids would poke his belly

Mr Waterheater and Gillece are two ones that I immediately think of when it comes to mascots. They are pittsburgh-based. I can hear the Mr Waterheater song in my head now 😆 and he makes appearances at events. Tons more - I’d say in my own experience, it’s Sports Teams, Cereal and then literally HVAC companies that have a lot of mascots/characters. Tons and tons of industries tho.

If you’re not already familiar with it, check out Under Consideration’s brand new blog, they have 170+ tagged Mascot brands:

https://www.underconsideration.com/brandnew/archives/tag/mascot

Well, all of those insurance companies have mascots . Or maybe it is gecko and that one with the llama. Oh the mayhem dude. And target is trying to make sexy Santa a thing lol. I suppose there aren’t any real limits on what a mascot can be or what it can be used for

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