Does the copy and art team get equal preference in your agency, or is one favored over the other? I feel like the art team is always sidelined and only pulled into discussions when the copy team and ACD decide it's time to involve us. I get that it's because we're busy with other projects, and I see the good intention behind it, but it's seriously counterintuitive when it takes us longer to understand the direction the creatives and videos need to be in. What's an alternative I can suggest?

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We always have joint brainstorming sessions or regular check-ins to ensure that both copy and art are aligned and informed throughout the project. The teams only work separately once both teams know what to work on. That being said, there's maybe one round in the beginning when it's just the copy team and the brief from the client/brand - only because we haven't yet figured out how to move with the brief.

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Hi Fishes, Please advise ASAP
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Dear folks,

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