Eleven years ago today I was pitching a radio spot to be read by Bootsy Collins. Client said “well…that was certainly…urban”. What are some of your client feedback stories?

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I worked on Motel 6. The client said Hispanics are too poor to stay at a Motel 6.

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Somehow I feel I heard this revelation about the client in the news.

“My brand doesn’t index well with AA’s so I don’t know why you would cast one in my spot.”

By “AA’s” he meant “African Americans.”

Maybe the reason they don’t buy your bad product is because you don’t include them and you’re a bad marketer.

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I genuinely wish if they don’t know what to say that the act of “remain quiet or keep it to yourself” would apply. That’s urban? Really? What does that even mean? And who doesn’t love Bootsy Collins? 🤯

Maybe they meant “urbane”?

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They did not. They meant urban as in “for an African American market”

Bootsy Collins appeals to all funkadelics! Clearly the client gots no funk in the trunk.

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