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Maybe a better way to frame this is:
Agencies would be better served if we focus more on output than on obedience to outdated expectations of what “work“ looks like.
👏👏👏👏👏👏👏
1000%
3000%
Chief
As long as the work gets done WELL.
No. There is more to work and career and company building than getting the work done. If that's the case, then you are making a strong argument for AI and robots doing your job. And they can probably do it faster.
Now it's our job to help "build a company" that EVERYONE knows only sees us as a line on a balance sheet at the end of the day? You've really drunk the Kool-Aid.
Yeah that would be ideal, but unfortunately there are people who ruin it for everyone. All it takes is a manager seeing one or two people take advantage of leniency and it’s over for the rest. Because it’s easier to lump everyone together than it is to take the time to discern who is self starter vs someone who needs more structure to be effective.
Big YES
Yes. Countless studies have linked work location flexibility to increased productivity. Every CEO knows this, or they would be citing opposite data every time they mandate an RTO, and they won't (see WPP as the most obvious example). Anyone who thinks otherwise is a pathetic sycophant for a corporation that doesn't give two craps about them. I pity them.
Plenty of companies are doing just fine revenue wise allowing remote work. And so were countless agencies BEFORE their new RTO mandates. We know this, because we have revenue data for that time period.
Well, the quality of our industry’s collective output seems to keep declining, so I don’t think getting the work done is a high enough bar unless you want clients to keep investing their marketing dollars elsewhere.
Chief
Yeah, but we’ve all heard the phrase “work smarter, not harder.” I’ve been at a few really successful places that have then fallen off, and the fish rots from the head down. Working employees more and trusting them less never improves the work, it’s just the last gasp solve when leaders don’t know what they’re doing.