For those of us that work in events, how long are your major events/conferences? Especially if they are for educational purposes.

I’m working in a space where our big annual event is 5 days and I’m really pushing for it to be 3 days. If we put our minds together we can make this a more concise show, save money, and have a stronger impact. What goes on at your organizations?

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I’ve worked on events for over 20 years. I recommend keeping it short to 2-3 days. The beginning of the week works best, because they can fly in early Sunday for a free day, plus midweek flights are cheaper going home. Don’t create a full day of activities on day 3. Mornings only.

Companies are cutting travel budgets as you know. So if you have a virtual option, most will opt for that. Create some exclusive in-person programs to encourage attendance.

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