For those who run rewards programs, do you get the most engagement from frequent customers who want to earn points? Or does it come from push notifications? Is it a case of out of sight out of mind?

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We get more from customers who want to accumulate points. Push notifications can be effective if you have a good offer, but if you're just constantly spamming your customers, it won't move the needle much. We use them very sparingly to keep people from muting them.

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I figured. Thank you for confirming. This example was a rewards I rarely use until they post and plant the seed.

We're a wine company so we're regulated, but our wine clubs do well with membership type programs where you get monthly or quarterly shipments of wine.

How often do you send communications regarding new wines or other products and services?

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