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Meanwhile in legal review:
Medical: the fuse is too short, feels like a claim
Client: can the fire be purple, thats our brand color
Lawyers: people may think their organs can explode from this disease, do you have a reference?
Regulatory: We are going to ask the agency to leave for a moment. Jim, we are going to need to get sign off from Astrid that she is comfortable proceeding with the fuse at that length if we choose not to pre clear. I just want to be transparent.
I was the strategist that wrote the brief that led to this. I will say this was 100% client led. Our brief literally had to say the word “bomb” in it and the client already had the vision before we wrote it. There were far better ideas and we even encouraged testing it but it was clear the client had a vision and it’s what we would end up.
I get it ... the disease is like a "ticking time bomb," right??
First time?
Lol. I did a heart bomb in 2001.
Mentor
We all did
This post is intended to be sarcastic, yes? Because there have been many unbranded campaigns in the past 5-10 years to use the dynamite/ticking time bomb metaphor.
Coach
Road to Cannes!!
🥱 is right. Please stop insisting this is more than it is.
Client letting yall use AI in production, that’s a win
Yea we have all seen many metaphors with bomba and lit fuses accompanied by the word “defuse” in the headline. Many many times in the past 15-20 years
At least someone got paid that day