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I’m in house (food and beverage) and the goal posts shift, but there’s still pressure to make work that wins. We have our own global internal awards, and we have submitted campaigns/XM work to Cannes. I will say that it is harder to do, though. A lot of the stuff we do is very nimble, very reactive, often low budget, or very “marketing” forward.
That said, I’m still having a good time. I’m way way way happier in-house. I don’t feel creatively deprived, at least.
It never occurred to me to get into a job to win awards.
I dunno....it asks for it in the JD.
Depends on the company. But generally yes there’s more priority on business results than awards. And it’s harder to find in house roles that truly value creativity, though so much depends on the company. If you find a good one absolutely go for it.
Technically true but the amount of agencies that actually do cool shit has been rapidly dwindling for a decade, the major industry awards shows are more corrupt, trend-chasing and self-congratulatory than truly rewarding creativity and innovation, and overall unless you’re very lucky in landing with the right agency, there’s really not much difference besides not having to burn yourself out working on pitches every weekend when you’re in-house. And you might have to wear a tie.
I’ve done both, and the solution that worked for me was to make stuff as cool as possible wherever I was at, but get my creative kicks and recognition on my own time, with my own projects.
After seeing multiple rounds of layoffs I would love to work in house lol