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You have to define your target market. It's the most difficult part of the business process in my opinion based on my interaction with hundreds of small businesses.
I've seen people be very successful by knowing and owning a market, and being omnipresent in that market.
If you have an idea that you're executing on be sure to have a good grasp of your clientele. This allows for differentiation.
happy to chat more, shoot me a dm.
The hardest thing is getting established in your niche and even when times sre toughest giving up.