Hi all! I have an interview scheduled this Friday for a Lifecycle Marketing Strategist role that I am extremely excited about! My background is in content & integrated marketing, but I feel there's a lot of transferable skills in lifecycle marketing.

Does anyone have any advice heading into interviews about how I can show how my current experience in integrated & content marketing can apply to lifecycle marketing?
Also, any potential questions that may come up in the interview?

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Tell us about your experience in supporting different stages of the customer journey/lifecycle through crm/email? How do you control/manage churn?

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