Hi all! I’m an aspiring copywriter and I’m at a crossroads where I don’t know if I should get on the struggle bus or even have the talent to break into advertising.

Would anyone like to critique a spec ad I made for Dr Bronners? It would really help me decide whether or not to keep going!

The point of the campaign is to highlight the creativity multi use products allow us to foster (See thread)

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The other thing you could try is thinking of the other creative ways you might use the soap (anything but as soap) as the whole idea vs showing the other purposes of unrelated items. Line could be something like: “seriously multipurpose” or “more than multipurpose” or “Dr. Bronner multipurpose. Way more than soap.” nawmean? Feel free to DM me

likehelpful

Wowie I love that idea. Yes I’ll DM you!

These are fun, but they kind of make the product look bad. Like the things you’re comparing it to aren’t actually multipurpose, so you’re sort of saying the soap is multipurpose only if you’re creative. You could probably save it by changing the end line. So it’s not “everything’s multipurpose if you’re creative” it’s something like “multipurpose on purpose” as in like the things you just showed aren’t made for multiple uses but the soap is?

likesmarthelpful

A suggestion for future projects. What you were attempting to achieve was pretty high-brow. It’s the type of thought that needs explanation which usually works better in film. Try aiming for simpler ideas in print/static images. Things that easily translate in one image. Copywriter 1’s second comment is a great example of that type of simplicity. Side note, simple doesn’t necessarily mean obvious. The simplest ideas sometimes take the most work. You got this!

helpfullike

You’re thinking like a copywriter with these — while they don’t look/read like ads, and the “big idea” is maybe a little off the mark, at least your thinking goes beyond “this is a cleaning product” and that says a lot.

My thoughts:
The headlines and tag need to complement each other. You just need to finish the thought here.
Essentially you’re saying, This isn’t just a statue of some old guy, it’s a bird’s toilet. And this isn’t just soap. It’s dr.bronners.
Try writing some tags that sum that up in a bit more clever way and maybe as a compelling call to action.

I’ll start you out with something awful: Think outside the soap.

Then see if you can clever up the way you talk about your example scenarios - the pigeon’s couch, a bird’s porta-potty, etc. These are funny ideas but not presented the best way possible. Pretend you have no visuals (like with radio you won’t) What’s the full thought? Describe it and have it lead into the new amazing tag you’ve written.


The real questions are:
Did you enjoy making these?
Do you think you could come up with 10 more ideas for this brand?

If so, definitely keep going. You got this 👍

likehelpful

Thank you! I really appreciate the thoughts and critique. I did find this super fun to make and I def need to keep learning 💕

likeuplifting

Don’t give up. Keep going. If you feel like you are struggling, I recommend applying to this online part time portfolio school program: https://www.denveradschool.com/online

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Ah, thanks! I’ll check it out.

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