Hi everyone,

I have been feeling burnt out lately. I'm spending a lot of time on job hunting for any role that is a fit. I love writing; it's my calling and I cannot imagine doing anything else that doesn't involve writing. But I am wondering if it's worth being a content writer nowadays, especially with AI. Is there a future as a creative? How can a creative be competitive as a content writer and stay on top of the industry? How do you use AI to help writing copy?

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I think there’s no future. The best place I can imagine working at isn’t even in the top ten options on this site. Soon we will all be just AI prompters spewing dreck and begging for scraps.

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Yes of course! AI is trash at being a creative. It can write content decently, but it can't conceptualize anything groundbreaking. I train AI models. They aren't there yet. Content writing is not the same as copywriting, to be sure. LLMs are moderate to bad at copy, but they can produce a decent piece of content. But even then, people want an authentic human voice. So there is a place for you. But you have to find a way to set yourself apart.

Thank you for your perspective. It is helpful to know there is a place for content and copywriters. What's your take on standing out as a writer?

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