Hi folks i want to get into consumer insights sector can any one tell what all skills i need to acquire, i already have understanding about i need to learn stats qnd other qualitative analysis but not sure how to learn that, Please help.

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A good start would be to read up on types of research (qualitative & quantitative). There are different types of studies like pricing, awareness trial & usage (AT&U), concept test, behavioural/attitudinal, benefit prioritization etc. Finally, focus on stats and most critical is story boarding/writing. Hope this is helpful!

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