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Hello Guys,
I joined Cognizant recently, the project interview calls which I am getting is not from my base location.
I have the location constraint, should I wait for the right opportunity or raise this concern to ADP team so they can look in to it?
As per ADP policy, one should not have any constraints and take the project as FCFS basis.
Cognizant
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This type of thinking will destroy the creative process. Look for a team where you can contribute, learn and collaborate. The awards are nice but totally out of your control. Let the work be the reward.
Even better: let the process be your reward.
There are so many factors at play to why you idea wins and doesn’t win.
Your job is to create the best possible idea possible.
Your CD needs to foster that idea and help build it.
Your client needs to align with the vision and buy it.
The world needs to resonate with that work.
Your agency needs to have the funds to submit it.
The judges need to love that idea.
You have a part to play in it but you can only focus on putting your best work forward. The rest will fall in place when the ideas right. Most people don’t win awards in the career but have long careers of great work. Focus on that and the awards will follow.
On your everyday briefs, it’s up to your bosses to create an environment where award-winning ideas can be sold through. People can be very quick to call briefs “award opportunities” but it takes more than lip service. It’s doing the work with clients before the brief even lands on your desk.
If those opportunities don’t exist, you need to create your own briefs. The ideas most likely need to be very clever, solve a problem, and be nearly free to produce. And then, of course, you need an ECD or CCO who will go do the work to sell it.
So no, it’s almost entirely out of your hands. But there are still things you can do to increase your odds.
I love that question. The idea that you personally need to push is invaluable. So many people go through the motions until they’re told something is an opportunity. My biggest wins were on projects nobody saw coming- without all the over thinking and hand wringing people engage in with the high profile stuff.
You prob don’t have the control or experience yet to make something into a winner. But you can deliver the creative energy to power the whole process.
That’s the earmark of the best agencies- places where the day to day creatives are excited to make great things on every assignment.
So don’t just accept the brief or boring insights. Do look at everything as an opportunity. It will happen.
As a fellow award losing art director, it’s really just a numbers and luck game at the end of the day. If you’re not lucky enough to be on a client that has an appetite to make award winning creative you’ll be awardless for a while (barring any miracles.)
So first step is to do whatever you can to get on the account/client that makes that kind of work on a consistent basis. But good luck cause you’re probably in a line of equally famished creatives trying to proactively get on that account as well.
If you can’t do that, then what others have suggested here in trying to bring the big ideas to the shitty briefs/ day to day stuff might help your case. Don’t hold out any hope that’ll actually change things. Most creatives (even the ones on boring clients) want to do good work but hurdles like leadership, budget, and client taste (or lack thereof) have probably prevented them from brining award winning ideas to said client in the past.
Last thing you can and should already be doing is making something spec/outside of work to bolster your book/ creative spirit so it doesn’t die entirely. Keep reaching out to other agencies/ CDs you admire that make award winning work as often as you can.
If none of that works you can do what I’ve done, which is become completely jaded to awards and good creative and not care about them at all.