How are we feeling about this ad created by Giant Spoon for Ritual? https://www.instagram.com/reel/DKZ88DwRPkU/?igsh=NTc4MTIwNjQ2YQ== I like it, the strategy means into the insight that people can't seem to determine what's real and fake anymore and are frustrated with AI. And with Ritual there's no second guessing.

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I like the overall concept, but I don’t know if the message came through to me at the end without your explanation. I couldn’t make the connection. Copy needs some finagling.

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*but not nut…

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