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Mentor
We’ve been counseling that overall yes (of course assuming your target audience is on TikTok) as long as you also have strong strategies and presence on other platforms. It doesn’t seem like TikTok is going anywhere, and with such an engaged audience, feels like a miss to not be on the platform
TikTok definitely feels like it is staying at this point.
I tend to agree not to put all eggs in one basket. Our agency partner is also advising us to be mindful of paid on the app in case a ban does break out... but it seems like that constantly just gets kicked down the road.