How Big Are Your Retainers?
What does a “typical” retainer consist of for you as far as number of hours/services? How large is too large? Is there even such a thing?

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I’d say most big clients still on retainers, so big retainers. How much is a piece of string, as big clients vary in size, their marketing investment level, marketing mix and the scope of any on agency. Also depends on if you’re talking a single office fee vs all the offices in the network if it’s a network agency, or a single brand vs a client having multiple brands. Can you frame what you’re describing as typical better?

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