How can a jr designer make a solid jr art director? My book has big idea concepts w/ executions & video but nothing traditional advertising. Interests are: overall mood, meaning, relevance. Any tips?

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@SC1 In your words, how would you differentiate design concept vs art direction concept?

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SC1 is absolutely correct. Art direction is the what and design is the how. Present the big what idea first and most prominently, but if you have the design skills to talk about the how I’d include a little bit of that below the big idea presentation

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If those big ideas are art direction concepts and not design concepts, then it sounds like you’re already a solid junior AD.

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There is a lot of overlap, don’t get me wrong, and one isn’t better or more important than the other. But design is generally more executional. Art direction is the what and design is part of the how.

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Love this question! Very helpful insight for me, a Junior designer also trying to make it into an AD role. Thanks for asking!

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Would definitely help to get a copywriter partner to help ground your work too - check out the fb group, Make Ads With Me, to find other juniors looking to partner up and build their books

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Yes. W2 has you paying into unemployment and between w2 jobs you can collect on that.

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