How do I learn more about media planning and buying, and they work?

like
Posting as :
works at
You are currently posting as works at

What do you want to know about? Lots of specialities in media.

I guess as much as possible?? I’m curious about how optimisation techniques can be used to help media planning

Related Posts

2 offers - Stripe vs PayPal? Similar pay/roles. Seems like PayPal is a much more diversified established business, but stripe is a hot name. Thoughts / advice?

like

Hi Fishes,

Can anyone refer me for FDD roles?
Current working with EY GDS with 1.7 years of experience.

like

Hello Everyone,

Has anyone attended the BNY MELLON interview recently for Full stack developer as Java and Angular..
Could anyone please share the experience as its urgent. My interview is scheduled for this. Need help.

Thanks

like

Need 11 likes

likehelpful

What are some of the Studio Works that we can do?

Thinking about getting an apartment but the pet fee is ridiculous. How likely is it that I'll get caught if I have a tiny kitten?

like

I have an offer from mobile programming 11LPA fix + 50k joining bonus + 2 LPA variables for the role of react developer (experience 2.5 years)

I have an offer from Altimetrik as well for Full Stack Developer.

How much should I ask for from Altimetrik, and which company will be better

like

Hi Fishes anyone here working in ADDA project

Need some feedback! So I was forced to move jobs about 6 months ago due to reorg and the new leader opting to bring their existing EA with them, without even meeting me. If stayed at the company but accepted an offer for a job outside of the department I was in. I’ve now been asked by a manager from my old department to apply for a job they’re opening that would be a 2 step promotion. She thought she got my managers permission to approach me (see comments)

like

What's the most natural next step for a marketing coordinator?

like

Get FUCKED, WestLaw. I only switched windows to draft a paragraph, not to end my session.

Post Photo
likefunny

Hey Fisher's

I'm holding offers from
Techm: 25(fixed including gradutiy+ insurance prem)
Qualys : 26(24Fixed - excluding grad and Prem of insurance) + ESOP
Synechron : 27 Fixed
Infogain : 28 Fixed

YOE: 8 Year's
Tech: React.js, JS, HTML, CSS+ Tech lead
Which one should I prefer

I wanted to Join Qualys but it's offering Less CTC

like

Google Hey I am finishing up 3rd round of google interviews, for software engineer position, does anyone know what the offer is for NYC? I have 2.5 YOE.

like

I have an offer from EY GDS.
How is the job security at EY.
How is the WLB and management.
Tensed as TCS and EY are completely different yet EY offered nearly 150%hike.

like

What's the CTC given to Associate 2 position at KPMG GDC?

like

What do young single people do other then date and hang with friends?

like

Should people be fired for lack of people skills?

like

What are the safest areas to live in Atlanta, where you would want to be as a twenty-something? Like fun things to do, can walk to things maybe. Any thoughts?

like

Hello all,

What is average salary range for a manager level 2 in tax at PwC AC

like

Additional Posts in Media Wizards

Is job hopping considered a horrible thing for your career? I was at my first job for 2 years and been at my current one for 9 months and I’m looking for a change since it’s not a good fit.

like

Is it possible to have video ads that drives clicks? Can you please share some links as well? Trying to figure out what videos are good for DR, thanks!

Hey Media Fish - any recommendations on a tool that helps validate media mix (how much to spend with who)

like

What happened to iMedia Connection? Did they go out of business?

I took consumer behavior classes in school and I’ve seen bits and pieces of it in my job as a media planner, but I want to do it full time. What career opportunities exist for consumer behavior?

So about that Google lawsuit...

like

How did we ever allow Facebook and Google to grade their own homework? It’s super weird, right?

like

Experience with keeping the account once your client gets acquired? Does the account get moved to the bigger company’s agency?

like

Hey all, I have a brand who out of left field has expressed interest in using Instagram to target HCPs. Any examples or research to share that indicates Instagram makes sense strategically ?

Southeast Bowl AMDs: what salary range are you seeing for digital AMD roles on large clients?

like

Interested in learning more about new, effective ad formats and platforms for my client. How does everyone stay up to date on inventive ad strategies and managed services? Any good resources? Thanks!

like

Anyone else exhausted from the last few weeks?

like

Hows the work and work/life balance at full-service agencies vs a media agency. I'm a media planner coming from a full-service agency and I'm wondering if it will be a step backward going to a media focused agency.

like

Does anyone have recommendations for free or free trial media planning resources that would be helpful to use/reference for a student project?

Anyone have any luck going client side? What are your tips/successes when approaching the transition?

Anyone ever work with Advantage? Agency recently onboarded the tool and hoping to see how other agencies have worked with this as we’re running into some issues.

likehelpful

Hi everyone, I am getting ready for a job interview, and need to create a media plan. I was hoping someone can help me with the next task: basically, I need to create inventory recommendation based on past performance. What I am very confused about is that they gave me Booked Impressions (=4M), but in the task it says I should assume there is unlimited inventory. Am I supposed to use this 4M only to calculate spend, ROAS, etc., but can actually have unlimited allocated impressions? Thank you!

like

What’s it like to transition from a media agency to account management in digital ad sales?

like

General thoughts on moving over to the vendor side? Specially for an account manager role. Advantages/disadvantages?

like

We need a smart, nimble media buyer/planner that can lead a cool set of travel brands (a hotel brand, a destination, a resort, a luxury development). Hybrid buyer/ account lead.
Are you out there????

Post Photo
like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal