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Martin CDs who need writers hit me up!
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I say reputation management - covers the good and the bad, the proactive and the reactive.
Whenever I'm asked, I point to whatever huge scandal is currently in the news and tell them my job is essentially damage control. Does that cover every single aspect of my work? Not even close. But it puts things in terms they can understand. Good enough for me.
🫡. "So you know that Astronomer CEO/Coldplay concert debacle....?"
My family just says I'm a marketer. At the end of the day I think PR and Marketing and decently one in the same for the everyday person.