I have been in advertising roles in media and account for the past 1.5 years but I really want to make a career move to PR because that is what I studied and where my passion lies. I know the market is really tough especially here in NYC. Do you recommend I apply for Account Coordinator Roles or the next level up? I don't have formal PR agency experience but I have experience from my education and in house internships, and general agency experience from my current and past roles Thanks!

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Hi! I work in PR - I would say it really depends on the experience you have in ad and whether that’s relevant as well as what kind of agency experience you have from internships. You can probably make a case for yourself to be hired on at the entry level as an Assistant Account Executive (this is the most common title for PR entry level but sometimes it’ll be Account Coordinator, as you suggested) and then get reviewed at 6 months for potential promotion then, but it really depends on the agency and their rules/practices as well as how you perform. Most places probably won’t take you on immediately as an Account Exec (the next title) because your skills and experience from your current role and your internships won’t make you directly qualified in comparison to someone applying from another PR agency who does have that 1-2 years in the AAE role, but you can see if there’s any leeway to get a formal review earlier and have a potential promotion sooner.

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I completely get what you are saying! To give more context I started out as a media buyer in national tv and now currently work as an assistant account executive on a large shopper account for a family of CPG brands (I ran out of room to explain this) but your feed back is helping point myself in the right direction

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