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You have to pick your positions and customize to identify your qualifications for the position(s).
Hi. I was previously an HR Manager who is trying to find an HR generalist position, and I am experiencing something similar. Below is just my opinion so take it with a grain of salt. I am looking forward hearing what advice others will respond with.
There are a lot of HR Generalist, HR Specialist, HR Ops positions out there and I tweak my main resume if they highlight one aspect more than the others, and if I am qualified/interested.
My advice would be to stick with applying for the generalist jobs you want, if that aligns best with your goals. However, if you want to apply for a TA or a rewards specialist job, I would focus your resume more toward that skill. Perhaps have a generalist, TA, and rewards specialist resume and send when applicable. Obviously tweaking a bit based on posting.
For your LinkedIn profile, perhaps you could focus on all HR skills making sure to include TA/Total Rewards experience but don't oversell it. Also, find a way to mention what position you are really looking for. You could also do that in the summary section of your resume.
Good luck.