How do you see this ad by liquid death?

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Using imagery based in death or the occult is not only nothing new, it’s kind of quaint. But it’s always been here and always will be. As a 70s kid, I listened to bands that used all sorts of occult imagery, and I lived through the “satanic panic” about back masking, Dungeons and Dragons, and so on. I’m a little surprised that there are still people out there who are shocked by this sort of thing. But then I remember that there are people out there who think the book of Revelation is a true prediction of a future event that will actually happen.

“A skull is more interesting than a naked woman.” —from The Seventh Seal, dir. Ingmar Bergman

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On-brand and on-voice which is a good thing.

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I love it.

It works because they’re being true to their identity. There’s no money in trying to please everyone. Market differentiation is key. 👍

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