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Anybody who joined in @CGI in june got hike?
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Just realized it's not Friday ☹️
What about Italy? Anyone working there?
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The worst part of AI right now is that the people on top think it can replace people that are doing the most most “human” work - strategists, client services, and creatives. Maybe one day, but it’s not there yet.
It’s a lot easier for AI to replace executives - roles that are notoriously “unhuman” and decisions are based on data points and analytics.
Chief
That’s not the worst part. That’s the best part. Because eventually they will understand that we are not so easy to replace (at least some of us). Of course, there will be a lot of damage done before they realize this though.
the amount of time i spend editing or rewriting something that accounts wrote with chatgpt thinking they were "helping" can be longer than it would take to just write it
and i got laid off anyway
hoping it's like the .com bubble and comes crashing down spectacularly
Chief
It will
At this rate 5 years is my guess. Everyone’s secret sauce will be their prompts. There will be no project managers. Hell, scariest part is bad client feedback will turn into bad client made creative that’s kicked backed to agencies to polish up. 😱
Chief
@CD2 In all honesty, I don’t even think I’m being optimistic here. Just being realistic.
Everyone shows you all these things about how AI does great things with no limitations, restrictions, or feedback from clients. That’s not reality.
I just got done shooting a spot, and there is a small thing that we wanted to change in post, that for reasons I’m not going to go into, we couldn’t do during the shoot. Small things. Nothing remotely crazy. We wanted the same character that was shot to wear a couple of additional articles of clothing and to be carrying an item. It wasn’t an absolutely important thing for the client, but creatively we felt it would help to tell the story better. The post budget was tight, so we all thought “oh, well maybe we can explore doing it with AI” I spoke with two different VFX and AI experts as well as the editor. And basically they all said “Well… it *could* be possible, but it would actually take a lot of work to mask and render and rotoscope many of these things, and the available AI tools can save some work, but there’s still a shitload of stuff we would have to do manually and that would put you way over your budget.”
I feel like there should be a "when will AI destroy us" post pinned to the top of this bowl...
for real the notion is trite
If I had a dollar for every time this has been asked I might stop arguing for UBI
A lot of agency people (all departments) are paper pushers. Unless you can sell/think/make. You will be replaced. Also, the lazy c-suite will also get replaced. Remember, the big clients are asking for cheap/ai/efficiency, agencies are responding to that. Plan to be ai-native or find another career. Stop all this whining.
Competently? 8-10 years. Good enough in the eyes of the C-suites to replace us? 4 years.
Not 4 years, much faster than that unfortunately
The real question is how long does digital advertising last when the entire internet is ai bots
I’m seeing some incredibly well produced AI films and art at this point. But it always comes back to the idea that is being created, not the execution. For example, the Bible stories being played out as if social media existed in that time. Not every film is perfect, but I have to say, the idea itself is brilliant. And well written. AI did not think of the idea. So there you go. When AI can come up with the ideas and execute them, then we’ll all be screwed. But until then, we are the idea generators.
And frankly, that used to be what we were always hired for.