How is this okay… I’m confused

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Hi all - from my perspective it doesn’t need to “be better”. It should have never been made. At this point, we’re directly using people’s actual deaths and oppression so that HVAC can capitalize. I think sometimes the industry can get a bit desensitized and maybe as someone new I can offer a fresh perspective. Yes the message is true, we’re all tired of the shortcomings of America. But then by using those shortcomings as a way in to just introduce a product - we’re taking away from the actual gravity of these issues. Rights being taken away and killings should not be an advertisement for HVAC. If slavery gets brought back will that be next ?

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Legit question here….. what’s wrong with it

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Thank you!

I saw it in the other bowl and literally could not believe how blind they were. Everyone was praising it and I'm like...this is what's wrong with you people

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I’m not surprised. The dissonance is real.

What bothers you about it? What’s your perspective? How could it be better?

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Did you have issue with “Dream Crazy” as well?

Although I recognize that at the end of the day, an ads job is to bring in sales - the Nike ad feels way more purpose driven, with the ability to create conversations in community, the ability to inspire. However - this ad feels like “I’m going to harness all of the attention of these horrible oppressions and then direct that attention to HVAC”. There’s no call to action other than to just call our number, and the conversation surrounding the issues dissolves - as it just becomes “ We’ll support that company” and the actual issues get ignored

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