How on earth do you stop account peeps from giving creative direction?!

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You say ‘Thanks for that. I will take it into consideration.’

Then you and your CD decide if it’s good feedback that will make the work better. If not, just ignore. Then next time, you tell them you thought about it and give them reasons on why it wasn’t incorporated.

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We need more Accounts people like this one. Waited for the CD to comment, then supported their feedback. We love to see it.

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Create strong enough work that’s on strategy and takes client concerns into consideration and your account people won’t have to give creative direction.

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Look inside yourself Creative 2

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As a start, maybe talk to them instead of whining on an anonymous forum. Contrary to popular belief, they are humans too.

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I sometimes want to give as much feedback on their work as they give on ours. But then I realize many of them don’t really do anything.

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Accounts people who advocate for the work are amongst the most valuable assets an agency can have. Also the rarest. The average accounts person is a box checking checkbox.

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You have a CD who talks to the account person’s boss and says “I need your team to understand the difference between feedback and creative direction”.

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SD1, by the same logic authors don’t make books and directors don’t make films.

Wedgie. Potentially atomic depending on their seniority.

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I think it’s good to work where everybody gets a voice. Share your POV and I’ll consider it openly, but I’m the end it’s not your call.

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SD1, it’s not complicated. Accounts control when work is shown, how it’s framed, and which option gets pre-sold. Gatekeeping the client is part of their job.

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You don’t. You just nod.

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You tell them to stay in their lane

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Absolutely no one

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Ask them, "that feels like a solution, but what's the problem you're trying to solve ?"

Or work backwards and tell them what their feedback should've been, "so what I'm hearing is there's too much red? Do clients hate red?"

Or spray them with a water bottle like training a puppy every time they do it

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