How’s Droga these days for creatives and strategists? Been seeing an exodus of senior talent there for the past few years guessing due to being acquired, but not sure about specific reasons it impacts the day to day.

likesmart
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Agency Mergers = Agency Murders

likesmart

A shell of its former self.

likehelpful

I will always be grateful for work, but let’s just say I was not disappointed when my gig finally ended over there

likesmarthelpful

Can you elaborate?

Accenture killed everything that made the agency great

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It’s what consultancies do.

likesmart

It’s not a coincidence that Droga himself left after 5 years. I’d guess that’s when the acquisition contract was finished.

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He got his bag. Now he’s just advising until his RSUs vest.

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Not sure

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I was there when the merger was about to happen and the CEO reassured us in a meeting it would “never change the culture of creativity here, because Accenture didn’t know how to do creativity, they need our help”. LOLLOLLOL.

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But can someone explain why? Is it leadership? Culture? Or just general mood?

All of the above thanks to Accenture

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