I advise anyone wanting to be a CM to be knowledgeable and always research hot and current topics. It's like any other job that needs people who can hold their own without being caught off guard.

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Posting as :
works at
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Agreed, but the question is how much time do you spend on this? I hardly have enough time (don't have enough time) to get through all my emails on a given day and this feels like such an abstract thing I don't even know how to begin

Exactly. Also, they need to be flexible and can adapt to change easily. I remember when my boss asked me to do something outside my regular job. It was traumatizing.

I only focus on current topics related to my field and brand. But if you have extra time, you can also research other topics. Thanks for the reminder!

This is noted, OP. I'd also tell them that. Thanks for this!

I agree! Knowledge and research skills are important. You need them in your day-to-day tasks.

You are right! But how many hours do you think should one spend on this?

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