Do you have a separate exclusive community for your most loyal users? How is it working out?

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I work for a famous makeup brand and the exclusive community is crazy they can love you a lot or hate you a lot in a matter of minutes, it's all very crazy.

I dedicate myself to managing the marketing content of an important soccer team in Colombia, I do not follow soccer even worse I am not from Colombia, but I can safely say that these people love the team, the exclusive community of the team loves the team with devotion nothing bad is ever done here.

We did for a short time and it was a disaster. Certain members started acting elitist and the other were bitter (reasonably so!). I can see how it would work for much larger communities, but we put an end to it quickly.

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